| FOR IMMEDIATE RELEASE |
August, 2006 |
 We are thrilled to announce that our True Blue Friend book with CD-ROM, the second title in the Webs
to Whales Nature Tales series, received a prestigious Outstanding Product award from iParenting
Media.com. this month.
“iParenting is celebrating its 10-year anniversary as a leader in providing parents with the best information. It is an honor and a responsibility to let them know which products resonated with our
reviewers,” says Alvin All, Chief Executive Offi cer of iParenting Media. “We evaluated wonderful
items in our Outstanding Products Call for Entry, but only the ones that exceeded the high evaluation
standards we set earned the iParenting Media Award.”
To be considered for an award, each company submitted four identical samples of each product,
which were then precisely matched within iParenting’s database of hundreds of experienced reviewers using iParenting’s state-of-the-art technology. An expert, a group setting with mulitple users and a
family reviewed the products and submitted a thorough evaluation of each item. Results were compiled and submitted to the iParenting Media Executive Committee for fi nal approval. The end result
of this comprehensive process is a list of award-winning products families can feel confi dent in purchasing for their loved ones. Comments from reviewers are shown below.
“The positive characteristics of this product are that it provides an opportunity for the
child to have the visual stimuli with the auditory capabilities to enhance the learning
experience. The story is also good in that it teaches a moral value to
children about listening. Having all this combined increases the child’s ability to learn.
Also, the extras included on the CD-ROM are an asset.”
iParenting Media Awards’ Reviewer
“As a teacher I really appreciated the well thought out objectives to the book and CD
program. These objectives are defi nitely met within the program. The CD
really adds to the book, bringing in so much more information through text, pictures,
sound, video and games.“ iParenting Media Awards’ Reviewer “We all liked the core of the topics, the beautiful pictures and the wonderful illustrations. It defi nitely is a quality hardcover book. I also like having a safe pocket at the
back to store the CD-ROM.”
iParenting Media Awards’ Reviewer
About Block Publishing
Block Publishing is an educational publisher of supplemental materials focusing on science literacy. Our motto is
“Building a foundation for learning one block at a time.” Our goal is to build students’ basic skills while encouraging an
interest and love for science. Science is a subject that involves all areas of learning: math, reading, social studies, critical
thinking and problem solving. Yet science has become a subject that is often overlooked in the curriculum. We hope to
change that by incorporating basic skills into science units that gives parents and teachers all the tools they need for
teaching each topic.
PDF version of this Media Release (78kb)
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